We're still pushing to bring home 23 cuts on the "To the Sky" CD. Like many things in life, if one thought about the enormity of this task, one would never begin. I don't mean just the recording work. Think back with me to 2004 or 2005 for a minute....
The Blue Dream Begins
In 2004, I was still dreaming of singing in an a cappella group where I could contribute my directing skills and hear some of my arrangements sung. The dream was fuzzy and back then, my life was a mess. It was a dream I'd had for many years, but one of those "Yeah, like that's going to happen!" kind of dreams. I had a few arrangements I'd worked to completion, but no idea how I would go about forming a group or building an actual repertoire. I had been singing with Polymnia Choral Society for a couple years, and the tenors I knew were interested in starting something. But you gotta have 4 parts, and that means basses! The idea needed more momentum - I needed to believe it was possible and I needed basses!
In 2005 Saki, a friend from Polymnia Choral Society, asked me at one of the rehearsal breaks if we could get a bunch of guys to sing some a cappella stuff, and it was like a spark that hit dry tinder. Saki knew the basses and had some pull with them. Yes, he could deliver 6-8 men in "the basement". So it happened. We mounted a couple songs and made them work. People heard us and they liked it. They wanted business cards and bookings. And we had two songs....
How Much Work Is it?
So like I said at the outset, it's a huge amount of work. You start meeting every week and learning stuff. Some guys drop out, others join; things change. You try to figure out how to get 40 minutes of music memorized across 15-20 people and figure out how you're going to look like something of a show.
I went for what I call the "just add water" approach: take 18 guys who need about 18 songs. Get them from ignorance to knowledge as fast as possible - from not knowing how to entertain to being entertaining - from no repertoire to a set list - in less than no time. How do you do that? I decided to fill things out quickly with sea chanties. Why? Because the ensemble needs to learn the chorus once while one soloist has to memorize the 9 verses and then you got a song. It's manly and people will sit through it. Do that a few times over, spice it up with a few spirituals, gospel and rock/pop tunes and you got a repertoire.
Then arrange like your pants are on fire and see what holds up in rehearsal. Spice up the repertoire as fast as you can with anything that sticks. Take it one month at a time. Find a few good arrangements that suit your group at the retail outlets and work them in.
Reaching Out, Going Beyond
Then go beyond. I decided to make contact with some ringer arrangers and develop relationships to foster new work or revive lost work.
First, I made contact with Walter Latzko the arranger for The Chordettes. It was a couple years ago, and my guys needed good, secular Christmas music. I had fallen in love with Mr. Latzko's work (you know him from "Mr. Sandman" and "Lollipop, Lollipop") many years ago as a child watching The Chordettes on "The Arthur Godfrey Show". I asked him to arrange "Have Yourself A Merry Little Christmas" which became his 979th arrangement (completed in about 2 days flat!). Later, he and I reworked it to suit my group of amateurs to an excellent result.
Then, through the Whiffenpoof Songbook project and the SOB Songbook Restoration Project, I reconnected with some incredible vocal arrangers from the last half of the 20th Century whose work had largely been mothballed or retired. These guys have been incredibly generous of their time reviewing my work, but also sharing new stuff or arrangements in their attics. A few have arranged or collaborated with me on new works.
Pants On Fire
Meanwhile, with my pants afire, I worked developing pieces I heard performed by some of my favorites artists like "Eddie From Ohio", Jim Kweskin, Geoff Muldaur, Ray Charles, Son House and The Sensational Nightingales.
After a few years of this, the repertoire becomes seriously spiced up! Over 4 years, we have laid some serious pipe. We are singing some incredible music. You will hear this on the "To the Sky" CD.
There may not be 23 cuts on the final CD. But once we boil it down, I promise you you will get a solid sense of Blue of a Kind. You'll hear the roots of this entire story on the CD, and you'll hear where we are going.
To the Sky, Alice!
There are so many hours of work put in by the guys to make this CD complete; so many dreams dreamt over many years. Visions developed, ideas realized and crystallized in long hours of drill and practice, rehearsal and performance, review and reevaluation and finally, standup time in the studio. "To the Sky" will echo the expressions of men on decks of sailing ships, men who worked railroad track, men who loved women and succeeded or loved them and lost, men who longed for freedom or for salvation, men who yearned to be with their God or with their girlfriend Under the Boardwalk. It will tell a lot of stories.
But one story it will tell is that of us becoming Blue. This is the Blue foundation - the beginning of our story, years in the making. Years.
Bob
Showing posts with label recording selling CD independent records remastering. Show all posts
Showing posts with label recording selling CD independent records remastering. Show all posts
Monday, January 5, 2009
Sunday, November 30, 2008
How is The Sunshine Girl?
Hey, Sunshine Girl!
The CD has been on sale now for months and it hasn't hit number one. But the cool thing is, it's selling. Gosh darn it, people like us! I have three vendors (and happily all my royalties are paid): amazon.com, acappella.com and Cutler's Records in New Haven, CT.
What's it like being a record magnate? Same as not being one. We see steady sales at all three locations. Each venue sells a few CDs per month without any real advertising or marketing. The Whiffenpoofs have a cachet, and collectors are always looking for interesting or "lost" recordings. This is an "original recording remastered", so if it didn't exist, it would be pretty much gone from the planet. People like getting something like that.
The CD was lovingly remastered and the result is very fine quality. I've heard some worn records that were remastered without high end filtering that are just barely listenable. This was a pristine LP and was given lots of attention and high end treatment. It's very close to the original quality of the master tapes and certainly more than equal to a pristine LP record. You are not distracted by lots of snaps, crackles and pops. It's quite smooth and clear.
One thing I learned at Amazon is that it does not really pay to be a Premium Seller unless you're doing high volume. They don't keep any inventory on hand, so you do all the work whether you are a Premium Seller or just another bozo. They send you an email, you print a packing slip, package the goods and mail it to the buyer, all within 2 business days. If Amazon fails to notify you, which happened to me in one case, the buyer will stew for a few weeks and then write a nastygram to Amazon, at which point Amazon will notify you, and the buyer will never believe you were not notified in the first place. Try complaining to Amazon? It's "talk to the hand". There's no one listening.
As a Premium Seller at Amazon, you pay hefty monthly fees for their service. Without this status, you have to renew your selling "site" every 60 days. It's a pain, but well worth it if you're losing money paying their service fees. Otherwise, they deduct your profits from the fees you owe and you gain nothing. Not so sweet. If you make money, they direct deposit it to you. Sweet.
Acappella.com, on the other hand will keep some small inventory on hand and ship to the buyers. You have to keep track of the sales and resupply them periodically, but there is no ongoing cost. You won't lose money in a month where nothing sells. They pay the postage, do the shipping and send you checks when they sell - sweet! But your record must be good enough for them to include it in their catalog. They listen and if they figure it won't sell, you're toast!
The brick and mortar operations like Cutler's Records work pretty much the same way. They accept a small inventory, sell it at an agreed upon "split", and you have to check with them periodically to keep them supplied, at which point they pay you for what was sold. Like acappella.com, brick and mortar operations won't waste space unless they think they can sell your product. Luckily, the Whiffenpoofs are a proven commodity and Cutler's is glad to carry us.
I read up on CD Baby recently, and they operate much like acappella.com - small inventory, simple profit split, no monthly overhead and lots of happiness for all. CDBaby will carry you no matter what. You pay a small one-time fee and that's all there is to it. Look for Whiffenpoofs Sunshine Girl there soon!
If you want to sell publicly, make sure you pay for all the intellectual property rights you need to be legal. It's really very simple. You go to Harry Fox agency on the web, research every song in their database and declare how many CD's you're making and pay it in advance when you are manufacturing the CDs. Pretty much everyone who wants to be paid is listed there. Rarely they are not listed and you have to track them down and make a private deal. When making the Sunshine Girl CD, I had the opportunity to pay license fees for downloads but did not opt for that. There's a serious profit margin there, but unless you're expecting a feeding frenzy on your music, it's probably more bother than it's worth. Don't take my word for it but you gotta sell to make money, that's for sure!!
Bob
What's it like being a record magnate? Same as not being one. We see steady sales at all three locations. Each venue sells a few CDs per month without any real advertising or marketing. The Whiffenpoofs have a cachet, and collectors are always looking for interesting or "lost" recordings. This is an "original recording remastered", so if it didn't exist, it would be pretty much gone from the planet. People like getting something like that.
The CD was lovingly remastered and the result is very fine quality. I've heard some worn records that were remastered without high end filtering that are just barely listenable. This was a pristine LP and was given lots of attention and high end treatment. It's very close to the original quality of the master tapes and certainly more than equal to a pristine LP record. You are not distracted by lots of snaps, crackles and pops. It's quite smooth and clear.
Amazon.com
One thing I learned at Amazon is that it does not really pay to be a Premium Seller unless you're doing high volume. They don't keep any inventory on hand, so you do all the work whether you are a Premium Seller or just another bozo. They send you an email, you print a packing slip, package the goods and mail it to the buyer, all within 2 business days. If Amazon fails to notify you, which happened to me in one case, the buyer will stew for a few weeks and then write a nastygram to Amazon, at which point Amazon will notify you, and the buyer will never believe you were not notified in the first place. Try complaining to Amazon? It's "talk to the hand". There's no one listening.
As a Premium Seller at Amazon, you pay hefty monthly fees for their service. Without this status, you have to renew your selling "site" every 60 days. It's a pain, but well worth it if you're losing money paying their service fees. Otherwise, they deduct your profits from the fees you owe and you gain nothing. Not so sweet. If you make money, they direct deposit it to you. Sweet.
Acappella.com
Acappella.com, on the other hand will keep some small inventory on hand and ship to the buyers. You have to keep track of the sales and resupply them periodically, but there is no ongoing cost. You won't lose money in a month where nothing sells. They pay the postage, do the shipping and send you checks when they sell - sweet! But your record must be good enough for them to include it in their catalog. They listen and if they figure it won't sell, you're toast!
Cutler's Records & Brick and Mortar operations
The brick and mortar operations like Cutler's Records work pretty much the same way. They accept a small inventory, sell it at an agreed upon "split", and you have to check with them periodically to keep them supplied, at which point they pay you for what was sold. Like acappella.com, brick and mortar operations won't waste space unless they think they can sell your product. Luckily, the Whiffenpoofs are a proven commodity and Cutler's is glad to carry us.
CDBaby.com
I read up on CD Baby recently, and they operate much like acappella.com - small inventory, simple profit split, no monthly overhead and lots of happiness for all. CDBaby will carry you no matter what. You pay a small one-time fee and that's all there is to it. Look for Whiffenpoofs Sunshine Girl there soon!
Pay the royalties and licenses to your composers, lyricists, arrangers...
If you want to sell publicly, make sure you pay for all the intellectual property rights you need to be legal. It's really very simple. You go to Harry Fox agency on the web, research every song in their database and declare how many CD's you're making and pay it in advance when you are manufacturing the CDs. Pretty much everyone who wants to be paid is listed there. Rarely they are not listed and you have to track them down and make a private deal. When making the Sunshine Girl CD, I had the opportunity to pay license fees for downloads but did not opt for that. There's a serious profit margin there, but unless you're expecting a feeding frenzy on your music, it's probably more bother than it's worth. Don't take my word for it but you gotta sell to make money, that's for sure!!
For most of us, it's just cool to be selling it and bragging to our spouses and girlfriends. Make sure you stay legal and that you don't lose your shirt for the bragging rights!
Bob
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